Hotpoints

Project Details

Mobile products tend to change right up to the last moment before release and marketing videos need ample pre-production time, and cannot rely on product release deadlines.

So we created a tool that makes it easy to control the flow of mobile demos in product marketing videos.

Made at

Facebook

Technique

Interaction Design

Team

Danny Jones
Kris Brady
Nate Salciccioli
George Kedenburg III
Danny Morgan

Research & Early Ideas

Working Prototype

Components: Tracking Marks

Components: Swipe

Components: Tap

Components: Flick

Branding

Creating a Project

Creating Actor Cue: Tap

Creating Actor Cue: Typing

Creating Actor Cue: Flick & Swipe

Actor Mode: Day & Night

Onboarding Tutorial

Internal Marketing

Raw Footage

Final Footage

Production Samples