Facebook Paper

Project Details

I worked closely with the Facebook Paper team on it’s launch in 2014. Facebook Paper is a gestural experience with Facebook, and editorial content. It’s an immersive experience and needed a launch to reflect that.

We created a photographic system for showcasing the products gestures, contextualizing the card system and celebrating the types of beautiful content you’d experience within the app.

Made at



Interaction Design

Early Concepts + Sketches

First Pass

Feed Card Visual Explorations

Photography Art Direction

Second Pass